Marketing Strategies in the Microfinance Sector

TOT Program in Financial Literacy

July 13, 2017

Feasibility Study and Market Research

July 27, 2017

Marketing Strategies in the Microfinance Sector

On the 25th of July to the 27th YMN organized a training program on “Marketing Strategies in the Microfinance Sector” which was delivered by the trainer Mr. Hashim Nedhal.

The goal of this important program was to provide the participant with the scope of strategies in the sector and the 8 components of marketing and the best practices in analyzing and adapting marketing strategies.

This course was essential for developing the capacities of MFIs in implementing effective marking strategies.

The course was attended by several MFIs from Abyan and Sana’a.

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